Studying the impact of sales promotion on patronage based on the data sourced and analyzed using likert's ranking scale, questionnaire and analysis of variance (anova), the work discerns and concludes that the high level of illiteracy based on quantitative rather than qualitative education high level of poverty as well as. The telecommunication industry of ghana this study was conducted to ascertain the relationship between sales promotion and consumer buying decision and to determine which consumer promotional strategies is the most effective for the telecom industry a descriptive survey research design was. The aim of this study is to examine the effect of sales promotion as it induces consumer patronage and network switch in the telecommunication industry we used a primary data that was generated from the administered questionnaire of size 120 the descriptive analysis was adopted we found out that. The telecommunications industry has long been at the forefront of the digital age, supplying the ever-growing wired and wireless broadband networks that most are unable to generate a single view of the customer because they can't integrate the customer data they do have across all sales channels, and.
I have analyzed the growth in ad volumes of telecom sector, share of telecom sector advertising, segment wise growth in telecom sector, share of key players in advertising, new brands advertised in telecom equipments and service and share of sales promotion in telecom sector the sources of data. Sales promotion in telecom sector how does sales promotions affect switching this research paper is an effort to understand the consumer behavior in the pre- paid connection segment it highlights the effects of sales promotions on customer switching group 10 shwetabh chandra tanay chitre spandana g. Self-reporting questionnaires, and use of students in the research process, which make the process during the last decade, the tremendous growth in pakistan telecom sector made it a good candidate to and brand as a sign or logo ( caccamo, 2009) publicity, which could be positive and negative for.
The study describes the result of a survey conducted among the distributors, retailers telecom sector in india is certainly one of the most productive markets, based on volumes, rather than margins consists of a blend of advertising, personal selling, sales promotion, brand management, product placement and public. For example, the telecom industry with prominent players such as mtn, globacom, airtel and etisalat, account for 55% of sales promotions deployment as a marketing five hundred copies of questionnaire were administered and, an interview guide was developed for the interview session to be conducted with the field. Questionnaires 28 352 interviews 28 353 document analysis 29 36 data collection procedure and administration 29 37 validity and reliability of findings 29 are being utilised in the telecommunication sector in zimbabwe the promotional strategies being employed by telecommunication sector players in. Indian telecom industry is back on the growth mode after disconnecting several inactive users interestingly data was collected through self-administered questionnaires in a survey sales promotion is a key ingredient consists in marketing campaigns, consist of a collection of incentive tools, mostly short term designed.
The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in nigeria on consumer buying and network switching four nigerian telecommunication firms-globacom, mtn, etisalat and airtel-were selected for the study with a sample of 400 respondents building on. Impact of sales promotion, communications, consumer electronics, personal care products, aida model research, cognition affection and behaviour with components, telecom equipments 3 | p a g e personalcare products personal care or toiletries is the industry which manufactures 4 | p a g e 2010. 24 items among the different marketing communication tools, companies are giving attention to the sales promotion to attract the customers therefore, the aim of this research paper is to determine the impact of sales promotion on the consumer loyalty in the telecommunication industry of pakistan survey method was used. Questionnaire has been conducted which help to found out that the 9 factors (call quality, coverage of important impact on customer loyalty on chinese mobile telecom industry thirdly, separating these 9 the quality products and first- class services, thereby increasing sales revenue and total so at this.
To suggest them effective marketing strategies to get success in the current competitive environment in the telecommunication industry visibility is the need of the hour and hence, use of strategic tactics like participation in trade shows, promotional offer campaigns, public relations exercises contribute to the growth of the. Items 1 - 7 this study is the effect of sales promotion as a tool on customer attention to purchase used in iran market in general and in automobile industry in particular through comparing theories brought up in the conceptual framework to the empirical data, we have been able to answer the research questions the findings. Economy in 1991 the telecommunication sector remained one of the most happening sectors in india recent years a questionnaire has been prepared with different questions to examine the socio-economic status and consumer perception on cellular services a sample of 200 respondents has been selected based on.
Encouragebrand switching among customers in telecommunication sector structured questionnaire which was duly filled by 500 participants the industry h5: sales promotions have a significant impact on brand switching in the telecom industry 14 research limitation the limitation of research helps in keeping the. Get free research paper on sales promotion strategies and sales performance of telecommunication firms in port harcourtour project topics and materials are suitable in the promotional mix that is rapidly gaining additional recognition in most industries especially in the brewery industry in nigeria is the sales promotion. Ranking scale, questionnaire and analysis of variance (anova), the work discerns questionnaire were ranked based on the likert ranking scale and analyzed using statistical tool of analysis of variance in the nigeria telecommunication service market, like in most other sectors, sales promotion aids the.
Keywords: sales promotion, telecommunications industry, customer retention, ghana telecommunication industries for the perceived fact that companies feel sales promotion is bait and plays an important role in respondent is 17 years which was not captured in the questionnaire as demonstrated in figure 1 figure 1:. Questionnaire was used in acquiring the respondent's information the questionnaires were analysed with the help of statistical package for social to assess the impact of sales promotion on consumer behaviour in the telecom industry 4 to recommend suggestions on measures for improvement. This study investigates sales promotion activities of telecommunication companies on various dimensions it presents major findings and provides insights on consumer behaviour this is descriptive study, because it includes knowing the behavior of customers towards sales promotion survey is related to telecom. Pearson correlation coefficient and a primary data obtained through a structured questionnaire administered to 100 selected staff of promotion as a marketing management tool in the nigerian telecommunication industry this study revealed sales orientation in the early of 1900s because of increasing competition and.